Nissin Foods’ Aim of “Professional Production” Tournament | Nippon.com

We approached a high school basketball tournament that incorporates professional sports level game production.

It’s like a live performance.
High school students are in the spotlight.

Commentary: Former Japan National Team player Takuya Kawamura (36) “It’s nice.

High school students experience a professional-like production that even the former national team players who are commentators are envious.

What is the purpose of the supporting company?

In 2022, the basketball “U18 Nissin Foods Top League 2022” was held for the first time.

Eight top-level men’s and women’s schools in Japan participated, and from August to the end of November, they competed against the strongest teams of the U18 generation in a round-robin league format.

Until now, the major tournaments for high school students have been cup matches where “if you lose, you’re done.”

By making it a league format, many players are expected to have the opportunity to participate.

Yuto Kawashima of Fukudai Ohori: “Everyone played with high potential, and there were two or three games where I couldn’t play due to an injury, but (the team) won, so I joined and it’s even better. We will continue to practice to become a team.”

Akinari Sendai/Hito Katahara “The 1st and 2nd graders had time to experience this tournament, so I think that not only this year but also next year’s team will be very strong.”

Akinari Sendai, Head Coach Hisao Sato “We can repeat the game within a certain period of time. After this league game is over, it would be nice if we could play a game against a team that didn’t participate in the league game and say, ‘I’m still growing.'”

The match venue is flashy decorated in red, with sound effects and announcements like those of a professional match.

In addition, ideas unique to Nissin, such as the “Mop Noodles”, which became a hot topic because they were made to look like cup noodles, were added to the competition.

Fukudai Ohori Head Coach Sota Katamine “I think it’s already a luxury.

Executive Officer Shinichiro Yoneyama, Nissin Foods Holdings “If companies only provide money and sponsorship, good branding and good training cannot be achieved. I hope that we can do things that make them happy together from the same point of view.”

In addition, it is said that enhancing the experience of young players with a production like this has a great effect on marketing.

NISSIN FOOD PRODUCTS HD Executive Officer Shinichiro Yoneyama “When I’m doing something I like, for example, when I go skiing in winter, I think the cup noodles I ate at that time are very impressive. I’m really working hard. We think that having Cup Noodles snuggle up to the club activities of high school students is the best marketing effect for us.”

(Posted on FNN Prime Online December 14th. The original article ishere）

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