Michael Jordan is a big name in the NBA microcosm, but that’s not all, since he also stands out as a great businessman. The proof with the astronomical sum he manages to generate for Nike every day. Thanks to him, the comma brand broke its turnover record for the year 2022, that is to say its impact!
Michael Jordan is not only a legend of the parquet floors, the face of the NBA for many observers and many fans, he is also a renowned and recognized businessman in the middle. Proof of his financial success and the empire created, he was able to buy the franchise of his native state, the Hornets, and he is doing everything to carry them to the title, even if the road is winding.
If sportingly there is still a long way to go, on the accounting level, on the other hand, MJ is largely in the nails. Bought for less than 200 million dollars in 2010, the team would be worth 1.7 billion today, proof of the impact of the legendary n°23 on the business plan. And while those numbers are impressive, they’re not Jordan’s greatest achievement.
MJ brings over 10 million a day to Nike!
Indeed, the impact of his brand in the world will never be matched by another NBA player. Nike is seriously lining its pockets thanks to the many pairs of Jordans sold, and the figures have just been shared by several media. According to the magazine GQMJ would bring in several hundred thousand dollars every hour that passes!
Nike is now making $3 million from Jordan…every five hours. Last June, the brand announced that it had achieved a turnover of 5 billion dollars (a record), earning the player more than 150 million dollars, in just twelve months.
According to GQthe Jordan Brand reportedly brings in $3 million every 5 hours, or nearly $14 million a day!
When Michael Jordan decided to commit to Nike at the start of his career, it was an innovative and risky choice since Adidas and Converse dominated the NBA equipment market by a large margin… Years later, it may be be the best decision for both sides, since Michael Jordan will forever be etched in popular culture, when the comma brand pockets hundreds of millions every month.
And with inflation driving up the price of the pairs on a fairly regular basis, the profits generated by the former Bulls could be even bigger in the years to come. In 10 years it will be making maybe $1 million per hour for Nike, which would be absolutely stratospheric. LeBron James and all the other big names are going to have to tear themselves up to get even half that amount.
Michael Jordan is at the head of an empire with Nike, which earns him $150 million every year, and that’s almost too little compared to what he makes for the brand at the comma. In just 10 days, he generates $140 million from the sale of his shoes and all the other products that bear his name.
