More than 615 million euros were bet online during the 2022 Football World Cup, an amount never reached in France during this competition, indicates the National Gaming Authority (ANJ). The France-Argentina final alone generated 55 million stakes, while 30 million were wagered in the France-Morocco semi-final.
For comparison, 366 million had been bet in total for the competition in 2018 and 420 million for the Euro in 2021, according to the policeman of the sector, who will publish in January a complete report analyzing these figures and the behavior of the bettors.
The marketing of the operators in question
This report will also include a section devoted to the advertising campaigns of sports betting operators. The association Addictions France indeed denounced, shortly after the final, the “questionable marketing techniques” sports betting and alcohol businesses. They have been qualified by this association as“other winners”of the Mondial-2022.
“Ubiquitous in public places and on the Internet”operators of online betting sites and alcoholic drinkers “encourage unhealthy practices while clearly associating football with alcohol consumption and gambling”the association wrote in a statement.
The National Gaming Authority responsible for protecting consumers
Before the World Cup, companies in the gambling and media sectors had committed to publicizing more ” responsible “ in particular by limiting advertising pressure for minors.
The National Gaming Authority was created in 2020, when the Française des jeux was privatized. It monitors all gambling and games of chance and participates in the fight against fraud. It must ensure, in particular, the protection of consumers and vulnerable populations.
