CSM announces strategic partnership with Football Capital agency

CSM, the global integrated marketing and brand experience agency, today announced a partnership with Football Capital, the global football management agency.

The agreement will enable CSM to generate and manage opportunities for Football Capital’s client portfolio, including names such as goalkeeper Alisson Becker, from Liverpool and the Brazilian National Team, striker Pedro, from Flamengo, Wesley Moraes, from Aston Villa, and Luiz Felipe, from Lazio. The plan covers commercial partnerships, public relations, marketing, communications, digital strategy and philanthropy.

Joining forces with Football Capital further strengthens CSM’s credentials in football management following the establishment of Playerworks CSM, the company’s specialist football division, in 2018.

The new deal will see CSM work closely with Alisson Becker on all commercial and marketing activities to build her personal brand in the run-up to the 2022 FIFA World Cup Qatar. the player won the English Premier League, the UEFA Champions League, the UEFA Super Cup and the FIFA Club World Cup.

Tim Lopez, Chief Talent Officer at CSM, expressed his excitement about the partnership.

– We are delighted to partner with Football Capital, who have an impressive list of football clients. Working closely with the Football Capital team, we look forward to leveraging our own expertise to help deliver great commercial opportunities to your portfolio of current players. The partnership also offers us a fantastic opportunity to continue to expand our strong profile in football, which made this a perfect fit,” said Lopez.

Stefano Castagna, Executive Director of Football Capital, also signed the agreement.

– Football Capital is a fast growing agency worldwide. Our slogan “We Play Everywhere” reflects exactly who we are, an international agency with players in the four corners of the world. That is why the partnership with CSM, an internationally renowned agency with a worldwide presence, is strategic for us. We want to provide the best service to our athletes and ensure that each stage of our growth reserves the best support and follow-up for our players, wherever they are – said Castagna.