At 8 p.m. on October 31st, JD.com 11.11 was officially launched in 2022. A large number of consumers poured in instantly, and all categories of products have hit new sales highs. Four hours before the good start, the five major businesses of JD.com’s new department store apparel, beauty, home, sports and outdoor, and luxury watches broke out, and the overall sales of all categories of products doubled. Among them, the turnover of 1,200 sports and outdoor brands such as Li Ning, Descente, Jordan, Xidesheng, and Keep exceeded last year’s 28-hour start, and the sales of sports shoes, apparel and outdoor equipment brands were outstanding, and badminton, home fitness and other categories had strong growth momentum .
Many domestic and foreign sports shoes and clothing brands are selling well. Four hours before the opening, the turnover of Jordan, Xtep’s official flagship stores and Li Ning, 361°, and Fila’s self-operated official flagship stores all increased by more than 100% year-on-year, and the overall turnover of Converse increased by 4 times year-on-year. The weather is getting colder, but people’s enthusiasm for running has not diminished. The turnover of Li Ning basketball shoes increased by 4 times year-on-year, the turnover of Anta running shoes increased by more than 100% year-on-year, and the turnover of Mizuno professional running shoes increased by 150% year-on-year. In addition, sports enthusiasts have purchased thermal clothing one after another. The turnover of Descente’s high-end down jackets has increased by 200% year-on-year, and the turnover of Li Ning sports cotton clothing has increased by more than 100% year-on-year.
As more and more people join the outdoor sports army, the sales of various outdoor equipment brands are gratifying. Four hours after the good start, the turnover of cycling brand Xidesheng increased by 150% year-on-year, the turnover of ski brand phenix increased by 5 times year-on-year, the turnover of camping brand Mugao flute increased by 3 times year-on-year, and the turnover of Norwegian passenger increased by 5 times year-on-year. The turnover of outdoor footwear and apparel brands KOLON, SALOMON and Kailestone all increased by more than 100% year-on-year, and the turnover of Archaeopteryx exceeded that of the whole day last year within 2 hours after the opening.
The badminton category of Jingdong New Department Store continues to bring tangible benefits to consumers. Buying badminton by box has become the best choice for budget-conscious golfers. The number of badminton sold led the sports category list, and the turnover of badminton shoes increased by 200% year-on-year. It is worth noting that the turnover of badminton gift boxes and basketball gift boxes has increased by 3 times year-on-year. It can be seen that sending sports and health has become a trend. In addition, the turnover of sports knee pads and roller skating skateboards increased by more than 200% year-on-year.
With the change in the habit of going to crowded areas, home fitness has become a new way of life for people, driving the strong growth of emerging categories of home fitness. Among them, the turnover of fitness strength stations increased by 4 times year-on-year, the turnover of fitness mirrors in the first 4 hours exceeded the first-ever start of last year, the turnover of small items such as skipping rope, dumbbells and trampolines increased by 150% year-on-year, and the turnover of Keep spinning bikes increased by 120% year-on-year. %, the turnover of Merrick rowing machines increased by more than 100% year-on-year.
This year on 11.11 of JD.com, JD.com has joined hands with many sports and outdoor brands to bring consumers a large number of high-quality products. At the same time, it offers discounts such as 50 off for every 299 purchases, and sports items as low as 4.9 yuan, as well as super popular tens of billions of dollars. The subsidized one-dollar snatch event for a limited time has really helped consumers to develop a strong body, a graceful figure, and embrace a better life. JD.com 11.11 is in full swing, buy professional sports equipment, visit JD.com’s new department stores, you can always choose your favorite!
