DA decade of growth is said to be imminent in women’s football in Germany. The German Football Association (DFB) intends to use the attention generated by the European Championship in July to further promote the professionalism and attractiveness of the Bundesliga. “We have ambitious goals,” said Holger Blask, the DFB’s Managing Director Marketing. Above all, “the visibility” of the players should increase. A study commissioned by the association from the strategy consultancy “Two Circles” confirmed a wide range of possibilities for improving the status quo.
So it is feasible to increase the average attendance to 7500 visitors per game in the next ten years. He is currently at 2,800 fans, down from 800 last season; In addition, with a total of 119,286 visitors, the mark from the entire previous round was surpassed on the seventh day of the game.
The sponsorship income could increase from 8.6 million euros per year to 50 million. Together with the proceeds from TV marketing, which will increase by a factor of 16 compared to the current rights period from summer 2023 to around five million euros, the income would also offer the opportunity to upgrade the stadium infrastructure.
An expansion of the league from twelve to 16 teams is considered a conceivable scenario. Doris Fitschen, the overall DFB coordinator for “women in football”, said that talks are being held with the German Football League. “Women’s football,” said the 54-year-old, “has arrived in the minds of the decision-makers.”
