A full Panini sticker album for the World Cup can cost up to 1,000 euros – money

Excitement when you hold a new package in your hands. The special smell when it is opened. And then joy when a coveted and previously missing sticker completes the collection. Or disappointment when you get the same slow seller for the umpteenth time, which is also worthless on the swap meet with like-minded people. Anyone who has ever filled the Panini scrapbooks for a football World Cup knows the associated feelings.

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