How to turn something boring into a curious and exciting moment? Until 2018, each call of the Spanish National Football Team was decided by a man – usually an old man, the coach – reading a sheet of paper. Isn’t there a formula to transform this (boring) procedure into something attractive? With this question it all started to be able to say that each list ofSpain has generated such a great communicative expectation that, in addition to being a pioneer and reference, at the end of last year it received an award at the ‘Innovation’ at the UEFA Grow gala. Luis Enrique’s list this Friday is another example of how to capture the attention of the fan.
We have seen Luis Enrique writing the names on a blackboard, putting the players’ cards on a board, placing the backpacks of each footballer in the ticket office, showing the shirt, singing the chosen ones in every corner of the football museum or, in the 200 birthday of Prado Museumthe RFEF also gave a list of those summoned among cadres of Francis Goya i of Diego Velazquez. In total, about twenty original ideas to impact the audience as never before.
This Friday, as a big cycling fan and to celebrate the recent completion of La Vuelta, he got on the bike with the member of his coaching staff Aitor Unzuéhis friend’s son Juan Carlos Unzue (currently fighting ALS) and nephew of the director of the Movistar Team, Eusebio Unzue. Ascending the Madrid port of Canència, which the large group ascended a few days ago, he began to say the call becoming one of the most original ways he has had to announce a list.
