For this start of the 2022 school year and its new communication campaign, the French Judo Federation has decided to bet on the starred chef and black belt Thierry Marx.
“Shot last April at the Parc Oriental de Maulévrier (49) during the cherry blossom season and then at the Institut du Judo (75) by the France Judo communication department, the clip focuses on the different stages in the life of a a judoka. From the first steps on the tatami to passing grades, from leisure practice to teaching, all aspects of a judoka’s life are covered in this allegorical short film that invites you to travel. explains France Judo in its press release.
of a 5 minute durationthe clip has already racked up more than 100,000 cumulative views in 24 hours.
“Judo is not a sport like any other. It is an educational sport for children and unlike most sports, it leaves an indelible mark on those who have practiced it” adds Stéphane David, Communication Director of France Judo and director of the clip. “For this back-to-school campaign, we produced digital clips to promote judo, but we also intended to produce an aesthetic clip to promote “a life as a judoka”. We had the pleasure of filming in an extraordinary location, the Parc de Maulévrier, and counting on an exceptional narrator and ambassador, Thierry Marx.”
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