NBA legend Shaquille O’Neal announced today through social media that SHAQ, the trendy sports brand named after him, has officially entered the Chinese market.
SHAQ is an international trendy sports brand named after O’Neill himself based on basketball culture. The SHAQ brand takes sports, leisure life, and fashion trends as its main product lines, bringing consumers a full range of sports products such as clothing, sports shoes, and accessories, focusing on serving athletes, sports enthusiasts and fashionistas.
Legendary career
Shaq brand manager O’Neal is a member of the Basketball Hall of Fame. He has won 4 championships in his NBA career, won MVP (Most Valuable Player) once, and was elected FMVP (Finals Most Valuable Player) for 3 consecutive years. In addition, O’Neal was selected to the NBA All-Star 15 times, won the All-Star MVP 3 times, was selected to the All-NBA team 14 times, and became the scoring champion 2 times.
At the end of the 20th century and the beginning of the 21st century, O’Neal lived at the top of the league for a long time, making him one of the legends of NBA history along with Michael Jordan and Magic Johnson. O’Neal was named to the NBA’s 50 Greatest Players of the Year 50 in 1996 and the NBA’s 75 Greatest Players of the Year 75 in 2021.
Love in China
The “OK combination” of O’Neal and Kobe Bryant won three consecutive championships for the Lakers, which is a beautiful memory in the hearts of fans. The “Yao Shark Showdown” between O’Neal and Yao Ming is also a topic that Chinese fans talk about.
O’Neill likes Chinese culture from the bottom of his heart. He admires Bruce Lee and Chinese Kung Fu. He once made a special trip to visit Shaolin Temple. He also likes Tang suits and drinking tea. O’Neill is willing to integrate Chinese culture and philosophical thoughts into his brand, and pass it on to more dreamers with the help of brands and products.
SHAQ origin
The original intention of O’Neal to create the SHAQ brand is to let more people wear basketball sports equipment and feel the happiness brought by basketball. In 1992, O’Neal registered his own “Dunkman” logo, which belonged to him alone and was recognizable because no one could dunk like him – his movements not only showed unparalleled dominance, but also repeatedly dunked Broken backboards add impact and glamour to the “Dunkman” logo.
In 1999, O’Neal operated the SHAQ brand independently, and the Chromz, the first sneaker launched, wrote a glorious history. In the 1999-2000 season, O’Neal wore the Chromz to win the MVP and won the NBA championship trophy for the first time. In 2017, O’Neal signed a contract with the famous brand management group ABG (Authentic Brands Group) and became a shareholder of the group, and began to reshape the SHAQ brand.
The fully upgraded SHAQ brand is committed to meeting the different needs of consumers in daily life and sports, providing multi-category products in the trend and professional sports direction, allowing them to enjoy shoes and clothing equipped with cutting-edge technology and feel the happiness brought by sports.
O’Neal’s dunk was instantly set as the brand LOGO, which aims to convey the brand spirit of fearlessness, continuous breakthrough and frank expression to more people.
not false
O’Neal’s athletic achievements and charisma set a high starting point for the SHAQ brand, making it extraordinary. But what makes people continue to follow it and love it must be because its unique ethos resonates with people – and this ethos also comes from O’Neill, which is “Be Real”.
“Be Real” can express the confidence in the bones and make people believe that even simple and casual elements can create a ubiquitous focus; “Be Real” will break through the shackles of taboos and bring people to witness the dynamic Will, move each other to create a home atmosphere; “Be Real” can stimulate the vision expressed in the depths of the heart, collide with people in desperate situations, and spark thinking sparks to solve problems.
Whether it is a person who has personally experienced O’Neal’s peak basketball career, or the vigorous Z era, facing life truthfully and bravely, everyone can achieve unlimited possibilities in life like O’Neal.
The SHAQ brand has now opened official flagship stores in e-commerce channels such as Douyin, JD.com, and Tmall.
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