LLionel Messi is in the news these days because of the contract that would have required Bara. Some surprising figures but they are compared to what he generates for his current club, PSG. The ‘Messimana’ found in Paris the right breeding ground to reproduce to extreme levels, speaking in economic terms. The landing of Messi in the ‘City of Light’ meant direct impacts for PSG at the level of image, income and football quality.
economic impact
According to the Argentine ‘El Economista’, PSG’s income has increased by around 700 million euros in the short year that the Argentine has been wearing the colors of the French team. His arrival, according to this publication, meant the landing in parallel of up to 10 new sponsors, with an increase in the business of contracts with them, which went from costing between 3 and 5 million to worth between 5 and 8. Some of these sponsors are brands like Dior,Gorillas, Crypto.com, PlayBetR, GOAT, Snart Good Thins, Volt, Big Cola, Sports Water and Autohero.
The impact of Mess meant an exponential increase in the number of t-shirts sold. PSG sold more than a million units, between 90 and 160 euros each, more than 60% of them with the sedigraphy of the Argentine crack.
Demand has grown between 30% and 40%
Marc Amstromg, business director of PSG, explained a few months ago for MARCA the figures that led to the arrival of Messi: “Demand has grown between 30% and 40% and what can really stop it is supply. When one of these transfers occurs, people think that they are paid by selling shirts, and that is not entirely the case. You can’t produce a lot of extra t-shirts. The agreement occurs to cover some minimums, which are very important, but not all the demand for Messi’s shirts can be met.”
PSG enters around 75 million euros per year through its sponsorship agreement with Nikein a contract that extends the relationship between the brand and the club until 2032.
Impact on social networks
The arrival of Lionel Messi also generated a brutal impact on the French club’s networks, to the point that the club gained more than 15 million followers on all its platforms, surpassing 150 million total followers.
Segn Armstrong, PSG gained 1.4 million followers per week, surpassed 10 million followers on Tik Tok, and positioned itself as the most important French company and with the most followers on Instagram.
Some figures in direct and indirect income for the club that suggest that Messi justifies the high contracts he signs, in exchange for the benefit he brings to the entity in which he is.
