French and Monegasque fans will be able to enjoy the Euroleague and EuroCup on SKWEEK until 2026. A revolutionary new streaming platform that will broadcast more than 450 live matches per season.
The Euroleague Basketball has awarded FEDCOM GROUP exclusive broadcasting rights, live and on demand, in France and Monaco, as well as non-exclusive broadcasting rights in the DOM-TOM-CROM*, for the next four seasons of Europe’s premier men’s basketball competition.
FEDCOM GROUP is the media arm of FEDCOM, an international market leader in cereals and fertilizers. The acquisition of these rights by FEDCOM follows its sponsorship of Euroleague Basketball, and its long history with football as the main partner and now historical partner of AS Monaco Football Club.
FEDCOM GROUP enters the highest level of the sports streaming industry with the launch of SKWEEK, a streaming service developed in collaboration with Endeavor Streaming, a global leader in premium video distribution and content monetization live and at home. demand in sports, entertainment, media and lifestyle.
“We are delighted to bring basketball fans in France and Monaco to gripping new coverage of Europe’s elite competitions, with all matches commentated in French, by an exciting group of expert presenters and analysts,” said Oleg Petrov, FEDCOM GROUP.
In addition, one match per day of Turkish Airlines Euroleague and 7DAYS EuroCup, including some matches of local teams, will be broadcast to all fans with free access. These matches will be available for viewing on connected devices, making the sport more accessible than ever.
French and Monegasque fans will be able to watch the best pan-European basketball competitions anytime and anywhere, including on: smartphones, tablets, Smart TVs, PCs and laptops. SKWEEK requires no long-term subscription and instead offers its service for an affordable price of €7.99 per month (including a seven-day free trial) or €69.99 for an annual subscription (reduced to €49.99 during a short period around the launch).
“I’m really excited about this partnership between FEDCOM GROUP and Euroleague Basketball which will bring our premium basketball to SKWEEK,” said Marshall Glickman, CEO of Euroleague Basketball. “From now on, SKWEEK will become an essential partner to broaden horizons and support our strategy to win new audiences in one of Euroleague Basketball’s biggest markets. »
France is one of the most important strategic markets for Euroleague Basketball, having seen a 43% growth in fan numbers between 2018-2019 and 2021-2022. France and Monaco will be represented, during the 2022-2023 season of the Euroleague Turkish Airlines, by the reigning French champion, LDLC ASVEL Villeurbanne, and the champion of the 7DAYS EuroCup 2021, AS Monaco.
The EuroCup 7DAYS will also have a lot of French flavor this season with Mincidelice JL Bourg en Bresse and Paris Basketball representing the country.
*Countries and territories DOM-TOM-CROM: Clipperton Island, French Southern and Antarctic Lands, French Polynesia, French Guiana, Guadeloupe, Martinique, Mayotte, New Caledonia, Saint-Martin, Saint-Barthélemy, Saint-Pierre-et- Miquelon, Reunion, Wallis and Futuna.
