After Pepsi, it’s Apple Music’s turn to sponsor the Super Bowl halftime show. While financial terms of the deal were not disclosed, the Super Bowl is typically the most-watched TV event of the year in the United States, and the halftime show has become a showcase event. with renowned artists such as The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince and Madonna.
More than 120 million viewers watched the 2022 Super Bowl LVI halftime show, which featured Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. Super Bowl LVII will be played on Sunday, February 12 in Glendale, Arizona.
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