With his 70 million followers on Instagramthe NBA is the most followed American professional league (the NFL-MLB-NHL combination barely reaches 40 million), as well as one of the 10 most following pages on the entire platform.
Il digital content strategist of the NBA, Kevin Estevezexplained what is the method that has allowed the league to expand by allowing the quality and quantity of the content published over time.
Our philosophy has been to be the first to arrive on the platforms and in some cases we have been. Then it’s about optimizing the content according to the platform by giving fans what they want. It was the key to our success
Kevin Estevez, via Basketball News
The strength of the league was in fact adding new platforms such as TikTokwhere the NBA has 16 million followers and almost 246 likes.
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