Avocados From Mexico (AFM), the brand of the Association of Producers and Packers Exporters of Avocados from Mexico (APEAM) in Canada, became an official sponsor of the National Bank Open presented by Rogers.
After a wait of almost three years, this international tennis tournament finally returns with full capacity and, once again, will welcome fans with a stellar cast made up of the best players, who are the vanguard in the entire North American country. ; this will be from August 5 to 14 at IGA Stadium in Montreal and from August 6 to 14 at Sobeys Stadium in Toronto.
Miguel Bárcenas, Vice President of Marketing for Avocados From Mexico in international markets commented: “We are delighted to announce our association with the National Bank Open in this important tournament of international caliber, which will provide wide visibility to the Aguacates de México brand with exposure in mass media, promotions with retail partners and visibility in the participating stadiums.
These activations are a great opportunity for us to connect with fans and encourage athletes to eat well to maintain their energy level. In fact, avocados from Mexico are not only delicious, versatile and healthy, but they are also true superfruits ideal for athletes and consumers in general, literally packed with nutrients!”
This event, which is part of the ATP Masters 1000 and the WTA 1000 tournament, attracts top tennis players such as: Serena Williams, Martina Navratilova, Chris Evert, Monica Seles, Steffi Graf, Roger Federer, Michael Chang, Ivan Lendl, Andre Agassi and John McEnroe, who are on the impressive list of champions in this Canadian edition on the professional circuit.
“Avocados have proven to be powerful nutritional allies for athletes whose energy needs are increased, so the time has come to make avocados part of your diet!” Barcenas added.
For his part, C.Laude Savard, Vice President of Corporate Associations for Tennis Canada, mentioned: “We are very excited to have Avocados From Mexico join us at the 2022 National Bank Open presented by Rogers. It will be the first time since 2019 that our stadiums will be fully open to spectators and, with the help of our friends at Avocados From Mexico, we promise to make this tournament a unique experience for all tennis fans.”
As part of the benefits of being an official partner of the National Bank Open, Avocados From Mexico will present fans with a delicious smoothie made with Avocados from Mexico, in addition to the fact that the brand’s logo will be visible in the center of the court in different areas of both stadiums, as well as through a television commercial that will air on both TVA Sports and Sportsnet.
About APEAM
The Association of Producers and Packers Exporters of Avocado of Mexico is made up of more than 30 thousand producers and 74 export packers. The avocado strip of Michoacán is made up of 43 municipalities, the only ones authorized by USDA to export to the US. Currently this market represents 84% of exports, although Michoacán also exports to Canada, Japan, China and other Asian countries, Europe and Central America.
