Apple is trying to spruce up its Apple TV+ streaming service with new sports content. Among other things, baseball games have recently been able to be followed via the service. Noisy The Athletic Apple is also involved in negotiations for college football and basketball streaming rights.
The media rights for TV broadcasts for Big Ten are said to go to CBS and NBC, but in terms of streaming Apple and Amazon in the race. How the whole thing will look exactly is not yet known.
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