The German national football team abandons its brand “Die Mannschaft” – Football

“Die Mannschaft” has been synonymous with the German national team for many years, but it has been used as a brand since 2015, following in the footsteps of Italy’s Azzurri and Brazil’s Selecao. The endorsement of the brand was boosted by the team’s victory in the 2014 World Cup.

After the 2018 World Cup finals, which ended for Germany already in the group stage, DFB president at the time Reinhard Grindel suggested that the brand, like many other things, should disappear as a result of the reforms.

Recently, important German football personalities, such as national team legend Lothar Mateuss and the head of the German Football League, Hans Joachim Vacke, have opposed the further use of this name.

In June, in a survey conducted by the newspaper “Frankfurter Allgemeine Zeitung”, 78.4% of 5,300 fans and customers of the Bundesliga expressed their desire to give up this name. In a recent poll conducted by the sociological research and statistics company “Forsa Institute”, which was monitored by the broadcasting companies RTL and n-tv, it was found that 24% want to keep the brand, 19% would choose a different name, and 37% want the sample not to have any brand dressed in words.

After the triumph in the 2014 World Cup, “Lufthansa” stuck the inscription “Siegerflieger” (“victory plane”) on the aircraft, which remained for the next four years. The unsuccessful defense of the World Cup forced the airline to restore the previous livery.