BarcelonaJoan Laporta has done it again. The executive president of Barça has once again grabbed all the attention with a new (giant) display of his great communicative power. During the electoral campaign that led him to regain power at Barça, a canvas next to the Santiago Bernabéu with the message ” I want to see you again ” brought him very close to the Camp Nou box office. Now Laporta has reissued his success on North American soil, where the first team is currently on a pre-season tour. “Tranquils, merengues, what happens in Las Vegas, stays in Las Vegas”, shouts the facade of the Blaugrana concentration hotel with a large-scale image of the president.
During the American tour, now in Las Vegas, and in digital format, the president is once again the visible face of the Catalan entity. With less than 48 hours until the pre-season classic between Barça and Real Madrid takes place in the city of the game, the Hotel Palm, where the culer expedition is staying, has become the perfect canvas to send, from nine, a message to the white set. Laporta’s giant-sized photograph has attracted all eyes in a new display of communicative power that has been reproduced in Catalan and English.
Xavi has also been the protagonist in the light banner of Las Vegas. The culer coach appears accompanied by the slogan: “If Las Vegas comes to play, we will play.” The Blaugrana footballers have also been part of the initiative projecting club values such as commitment, respect, effort and integration in the ad. With the self-tribute to one of the communicative actions that brought Laporta to the presidency of Barça, the president is starting to heat up the duel with Florentino Pérez’s club in the capital of Nevada.
