:quality(85)//cloudfront-us-east-1.images.arcpublishing.com/infobae/ULB4YSRXONB5HHMB7OTZZJXP3I.jpg)
The company IRSA, on its way to renovate its shopping centers, announced that it allocated an investment of USD 20 million to expand and add new areas to Alto Avellanedathe mall located in the south of Greater Buenos Aires (GBA).
In the bet together with the tenants New items for the industry were incorporated: a veterinary, new XD movie theaters, 5-a-side soccer, basketball and paddle courts are already operational. And there will be other areas that will open during the year in the mall that opened its doors in 1995 and has more than 95,000 square meters.
about the expansion, Edward Elsztainpresident and CEO of IRSA, highlighted: “Consumers are asking for shopping malls to be centers of experiences, but also to be able to do all over there. That is why in Alto Avellaneda, just as we are doing in the other shopping centers of the company, we are incorporating items that were unknown or unusual until a few years ago”.
“Consumers are asking for shopping to be able to do all over there. That is why in Alto Avellaneda we are incorporating items that were unknown or unusual until a few years ago” (Elsztain)
In fact, sports areas are demanded more frequently by a public that seeks to carry out activities outside of work or study hours. They have an occupancy of 80% their daily shifts as reported.
Sources from the development company of Alto Avellaneda confirmed to Infobae that these proposals have to do with a clear change in public preferences. “We advance them according to the type of demand that emerged after the pandemic, from the perceived analysis and to be in tune with other customs of the modern world,” they explained.
Accompanying tenants
The restrictions and the closure of shopping centers had caused dozens of businesses to lower their shutters. Today the occupation of Alto Avellaneda as well as in DOT Baires and Alto Palermo exceed 95%, and is at pre-pandemic levels of public visits and purchases.
But fortunately, with the authorizations, normal activity was allowed to resume, and “the tenants, both new and those who arrived after the period we were closed due to the pandemic, were more than willing to accompany us in this renovation “, Elztain added.
On the other hand, it will be necessary to add what is invested in the premises that are projected.
Among the new offers that have already opened their doors are the following spaces:
“La Cancha Complex” (two 5-a-side football pitches, one basketball pitch and two paddle tennis pitches plus a sporting goods store and a gastronomic space) in an area of 2,500 square meters.
IRSA sources told Infobae the next: “It is estimated in September that the owner of the complex will provide 3 or 4 gastronomic proposals that will include open spaces. This will help many people to do activities, shop and enjoy the nightlife until 3 or 4 AM. To be in tune with other shopping centers where the hours were extended and people can go day and night”
Eight Cinemark theaters (one of 4D and the largest XD in the country) on an area of 3,600 square meters. These rooms are very comfortable and their large screen is already frequented by a large public, especially on weekends and holidays.
Puppies (first location of the veterinary/pet shop brand in a shopping center).
Style Store (local 100% powered by solar energy that offers everything from jewelry to technology).
Cuesta Blanca: 1,000 m2 of sales room.
The next openings planned and that are already under construction reported by IRSA, are the following:
Neverland: 3,000 m2 of amusement park indoor.
Kevingston: return to the mall of this traditional clothing brand.
Aloise: línea blanca.
Rouge: expands its premises and incorporates the “Mala” hairdressing salon.
Today, the main floor of the mall has 100% occupancy, with a waiting list. The departure of Falabella and a chain of cinemas opened up a large space on the first floor of the mall, which will surely be occupied by a gym, a chain of meeting rooms, the possibility of offering storage rooms and/or safe deposit boxes.
“There were well-loved tenants with a long relationship with us who were unable to reopen post-pandemic. But our people with courage and imagination managed to reconfigure the offer that consumers find today. This renovation, without a doubt, contributes to show the recovery of our industry”, concluded Elsztain.
KEEP READING:
