Preview at the Summer League in Las Vegas alongside Vivek Ranadive, then alongside Damonts Sabonis teammates after a show, Curtis Jackson alias 50 Cent formalized his partnership with the Kings.
The famous rapper does not become a shareholder of the franchise, but rather a supplier since the Kings have signed a multi-year agreement to distribute his range of cognac sold under the Sire Spirits brand.
« We are thrilled to partner with Curtis and bring Sire Spirits to Golden 1 Center for our fans and guests to enjoy.”, the franchise owner said in a statement, while the hip-hop star explains that Vivek Ranadive and the Kings ” share truly my philosophy of promoting responsible capitalism. I really look forward to meeting Kings fans and expanding the reach of my G-Unity foundation and spirit brands in and around the city of Sacramento. »
As part of this partnership, the G-Unity Foundation will partner with the Sacramento Kings Foundation with Sacramento youth throughout the season, including providing scholarships. During the season, 50 Cent plans to host high school students for a Kings game in an exclusive suite, enter a sweepstakes for an away meet, and take part in an episode of Beyond the Paint. .
Finally, the rapper will also work with the Kings to create shows at the Golden 1 Center.
