Football and basketball are two of the most followed sports in the world, very different, but linked by the passion of footballers forNBA and basketball players for European football.
A contamination that over the years has manifested itself with its highest point in the sponsorship relationship between PSG e Air Jordanthe most loved brand in the United States and owned by Michael Jordanall-time star of basketball.
Now just a Parisian player, he is working closely with the world of basketball and with its maximum expression in terms of commercial agreements.
Kylian Mbappestriker of the French Champions, in fact, has signed an agreement with the National Basketball Association through his production company, the Zebra Valley.
This partnership was born with the aim of the American basketball league to create original NBA content to involve fans from all over the world.
The collaboration took off this week, on the occasion of the gala of Draft 2022, in which the player participated in first person. Taking advantage of the moment to declare: “we can not wait to work with the NBA team to promote dialogue between global communities and strengthen cultural connections “.
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George Aivazogloudirect-to-consumer director of NBA in Europe and the Middle Easthe added: “The addition of Kylian Mbappé to our team demonstrates the global appeal of NBA basketball and the convergence between the league, the world football community and popular culture “.
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