Dazn raddoppia, many leave. Chaos and cancellations after the announcement of prices for the next A. The alternative is now Timvision. In the past few days, emails have started to arrive in which Dazn communicated to its subscribers of the “changes to the conditions of use” starting from next August 2, simple translation of the price increase for a subscription that gives the availability of dual users. The streaming service, which in partnership with Tim holds the exclusive on the three-year period of the Serie A 2021-2024, has formalized a provision that it had already tried to introduce during last season to limit the “concurrency”that is, the ability to simultaneously access broadcasts with the same account from two devices in different places. Last November several controversies arose when the rumor that dealt with that possibility disappeared from the official website: according to various sources, Dazn’s intention was to remove the functionality, in order to limit its incorrect uses and do the same with the piracy. After the chaos unleashed in the hours following the first indiscretions, Dazn had turned around, postponing the measure to the new season. At the end of the 2021-22 vintage, the official proposal has arrived, or rather, the conditions that subscribers will have to adapt to in order to continue using the service: a choice between two different subscriptionsthe first to 29.99 € monthly with two recordable devices and simultaneous viewing on the same only if connected to the network of the same home, with the possibility of using Dazn away from home but not while it is also in use on the other device. The second is the “Plus” subscription that with 39.99€ allows the “concurrency” mentioned above and the ability to register up to six different devices. In practice the users, to take advantage of the streaming platform as they have done so far, they will have to pay 10 € per month more and there’s more. All those who signed up for the subscription last July benefited from a promotion for which the price of the package was fixed at € 19.99 (and concurrency was allowed) so they will see the price doubled without any additional service compared to the previous agreement. signed.
On social media it is cataclysm: the hashtag #daznout was trending on Twitter, with countless subscribers threatening or even making their cancellation public with lots of photos. There are also those nostalgic for when the sole rights holder was Sky and who compares the annual rates to the ticket prices at the stadium. In addition to social networks, numerous consumer associations have also been unleashed (including Codacons which announced a complaint to the Antitrust Authority), affected by Dazn’s decision to raise prices even in the face of a product defined by many as poor (even in last season there was no shortage of inconveniences in watching the races, between sudden disconnections and infinite loading times). “People are not to be exploited for their passion – wrote the president of the Italian Sports and Social Associations Claudio Barbaro – we need a step back on the part of all the components ». The core of the controversy therefore, lies not so much in the super-discussed double user, as in the growth of prices without giving anything in return, indeed going to remove functionality. What for Dazn is a strategy to increase the disappointing numbers of subscriptions, seems to most a real blackmail and an element that leads users to look around in order to attend next season’s races. At the moment, a significant alternative comes from Tim, who with Dazn has borne the costs for the rights of the three-year period and with Timvision is in fact allowing the “old” services of Dazn to a much lower figure than the other platform. There is a promotion that, if signed by 25 June, will allow the vision of Dazn with the whole Serie A, Infinity with the Champions League and of course the contents of Timvision for free until 31 August and then go up to € 19.99 until September. 2023. All against a one-off payment of € 19.99 for the activation and delivery cost of the TimVision Box decoder. Bringing it back to Dazn’s “Plus” subscription, there is no difference between the two offers except the price: if one doubles, the other leaves everything as it was. Finally, Sky’s proposal needs to be analyzed: the “Sky tv” package (i.e. the contents of the basic subscription) and football at a price of € 19.90 per month, while allowing the vision of only three matches out of ten every day of Serie A (Saturday at 8.45 pm, Sunday at 12.30 pm and Monday at 8.45 pm), the best Premier League matches and fully Conference and Europa League.
