Qatar Airways becomes the new jersey sponsor of PSG (which reveals the new outfits)

Qatar Airways has just signed a multi-year partnership for the 2022/2023 season with Paris Saint-Germain (PSG). The official airline partner of PSG since 2020 thus becomes the new official jersey sponsor of the French football team.

PSG will play an important role in Qatar Airways’ partnership portfolio and enable the company to target millions of club fans around the world. Qatar Airways Holidays will notably offer travel packages for PSG fans, which will allow fans to travel to Paris and see Kylian Mbappé, Lionel Messi, Neymar Jr, Sergio Ramos or Marquinhos in action. The packages will include return flights, accommodation and game tickets.

According to information from The Teamthe successor of Accor Live Limitless (brand of the Accor group) on Parisian tunics will spend between 60 and 70 million euros per year.

“We have entered a new era in our partnership with one of the biggest clubs in the world – Paris Saint-Germain,” comments Thierry Antinori, chief commercial officer of the Qatar Airways group. “By appearing on the Rouge & Bleu jersey, Qatar Airways will increase its global visibility and its integration into football, a few months before the start of the World Cup in Qatar and well beyond. Marc Armstrong, chief partnerships officer du PSG.

At the same time, Hamad International Airport (HIA) in Doha has just been designated as the official airport of PSG. Qatar Duty Free (QDF) will also be PSG’s official Duty Free and will expand the club’s official store at the airport.

Qatar Airways’ global sports partnership portfolio also includes the FIFA World Cup, Qatar 2022TM, FC Bayern Munich in Germany, CONCACAF, CONMEBOL as well as other partnerships in sports disciplines such as equestrian, kitesurfing, padel and tennis.