On the eve of the NBA Finals between the Boston Celtics and the Golden State Warriors, Spotico comes to terms with the sponsorships of the season that is ending and discovers that cryptocurrency companies are among the dominant brands. In the ranking of those who spend the most last year they were 43rd, this year instead they jump to second place overall, behind only the technology companies. The investment is between $ 100 and $ 150 million, and contributes to the NBA’s record cumulative sponsorship of $ 1.6 billion. Among the richest deals, that of the Coinbase exchange, which has become the exclusive sponsor of cryptocurrencies for all NBA games, and of Crypto.com with the Los Angeles Lakers.
