The Japanese firm will again accompany four athletes until Paris 2024
They are Carolina Marín, Niko Shera, Martín de la Puente and Eva Moral
Toyota has renewed its Olympic commitment hand in hand with athletes Carolina Marín, Niko Shera, Martín de la Puente and Eva Moral with a view to the 2024 Olympic Games, which will be held in the French city of Paris.
Toyota accompanies these four athletes since 2019, although for four years before he has been an Olympic member of both the International Olympic Committee as of International Paralympic Committee. Shortly after, in 2017, it was Toyota Spain that expressed its support for Spanish sport through sponsorship of the Spanish Olympic Committee and the Spanish Paralympic Committee, where it acts as a mobility partner.
The relationship between Toyota and sport, not just the engine, has been in force for many years because, depending on the brand, its values are very similar. One of them is that of self-improvement, perfectly applicable to Carolina Marín, who has just overcome a serious knee injury and has between eyebrows to succeed in Paris 2024 after missing the Tokyo appointment. At the moment the preparation of the badminton star is going from strength to strength, as much as to have won the European Championship for the sixth time in a row.
Niko Shera, for its part, faces the challenge of adapting to a new category in the same way that Toyota faces the biggest change that the automobile industry has possibly experienced. The judoka will compete in the class up to 100 kilos. Until now he had done it in the up to 90, and he considers that the new one is better suited both to his height and to his way of being.
paralympic tennis player Martin of the Bridge will drop by Paris long before the 2024 Olympics. It will be specifically this year when he takes part for the first time at Roland Garros. He may not start as the favourite, but during Toyota’s Olympic commitment renewal presentation ceremony he assured that he will give everything to surprise.
Last but not least is Eva Moral, who won the bronte medal in adapted triathlon in Tokyo, a discipline that made her debut, like her, in the Olympic Games. Quite a challenge like the one Toyota has faced when making its first foray into the electric car recently with the bZ4X. In fact, the SUV has not yet reached Spanish dealers. Of course, Moral’s preparation for Paris in 2024 will be delayed a few months because she is about to give birth.
