Photo courtesy of Prospex
[인사이트] Reporter Dasom Kim = Prospex is taking the lead in expanding the base of the sports industry by expanding its sponsorship to the field of extreme sports following the sponsorship of daily sports and professional sports.
Recently, more and more people enjoy sports such as tennis, badminton, climbing, golf, and mountaineering, both indoors and outdoors. Here, with the lifting of social distancing, various offline competitions, from individuals to large-scale crews, are being held one after another and are reviving.
In line with this, Prospex announced that it had sponsored the ‘Camel Race’, a classic vintage motocross competition held in the Cheoreum area in Jeju for 3 days and 2 nights from April 22.
About 100 people from students to 60s participated in this competition, which was held under the concept of moto camping, where you can enjoy off-road racing and camping together, and Prospex sponsored clothing and supplies to participants who enjoyed challenging and dynamic sports.
Recently, it also started sponsoring the national BMX youth team. BMX, the representative event of extreme sports, is an abbreviation of bicycle motocross, and is a race in which a special bicycle with 20-inch wheels is used.
Since it has been adopted as an official Olympic event since 2008, nurturing athletes who will represent Korea on the global stage has become more important.
A Prospex official said, “We want to strengthen Prospex’s youthful and trendy brand image by sponsoring extreme sports that are full of challenging spirit.” I will not spare,” he said.
