MLB union reaches market agreement with former players

NEW YORK – The business arm of the MLB Players Association has reached a license agreement with the marketing organization for retired Major League Baseball players.

MLB Players Inc., which is affiliated with the union, said Tuesday that it has reached a multiyear agreement with Major League Alumni Marketing, a for-profit subsidiary of the Major League Baseball Players Alumni Association.

MLB Players Inc. acquired the exclusive rights to jointly market, promote and license the names, likenesses and figures of former players. It will focus on digital games, apparel and other consumer products.