Fijlkam invites girls to practice combat sports with a social campaign

Fijlkamthe Italian judo, wrestling, karate and martial arts federationlaunch the campagna Fight Like a Girlto raise awareness of girls and boys on the disciplines of judo, wrestling, karate and martial arts and to dispel gender stereotypes.

For this campaign, all social, the Federation has relied on the experience in the Generation Z area of One Shot Agency, an Italian agency specializing in management and digital communication. The protagonists of the new campaign are four young talents from the One Shot Agency roster: Valeria Vedovatti, Roberta Zacchero, Jennifer Preda ed Elena Sofia Picone.

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Through their profiles Instagram e TikTok, the influencers tell their community about the benefits of practicing sports such as judo, karate, wrestling or martial arts, making themselves bearers of all the positive values ​​of the sports promoted by Fijlkam. Each of them, with their own unique style and “tone of voice”, has engaged in the “fight” against stereotypes to motivate girls to try combat sports as a personal stimulus to improve themselves from every point of view.

One Shot Agency devised the strategy and contents of the campaign whose hashtag, which also gives the project its name, is #FightLikeaGirl.