[B League]Kawasaki’s Fantassy Sports Maker Naoto Fujikake “Enjoy whether you win or lose” Part 1 | SPREAD

97th Emperor’s Cup All Japan Basketball ChampionshipAnd achieved consecutive victoriesKawasaki Brave ThundersNot only the team’s ability, but also the best digital strategy in the sports world, and the number of followers overwhelms other sports clubs.

“” Held in June last yearB.LEAGUE　AWARD SHOW 2020-21Kawasaki was selected as the best social media club for the second consecutive year. Determined by the total number of followers on Twitter, Instagram, Facebook, and YouTube. The momentum did not stop, and on February 19, this year, the number of YouTube channel subscribers exceeded 100,000. This is the first feat through the B League and J League. In addition, the number of TikTok registrants exceeded 100,000 on February 26th. Among all sports teams in Japan, it ranked second after the Yomiuri Giants in professional baseball.

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■ “Do not communicate on the premise that teams and players are known”

Kawasaki, which runs at the top of the Japanese sports world, is in charge of strategic and marketing areas such as SNS.Naoto FujikakeGeneral Manager of Business Strategy Marketing Department. Mr. Fujikake joined DeNA as a new graduate and has been involved in game development and producing smartphone games. After that, he sought new initiatives, including outside the company, and volunteered to “play basketball.” In 2018, he was one of the contributors to DeNA’s new entry after taking over the business from Toshiba. Currently, he is demonstrating his skills in the form of being seconded to DeNA Kawasaki Brave Thunders Co., Ltd. When he thinks about YouTube planning, he saysDo not communicate on the premise that teams and players are knownThe title of the project was devised so that “the player’s name is not included, but the expression that the B League MVP or the B League is the best at shooting” is used. This is the secret that non-basketball fans can watch.

Mr. Fujikake (C) KAWASAKI BRAVE THUNDERS who was also a basketball player himself

And what Mr. Fujikake newly introduced as an initiative of Kawasaki is “PICKFIVE“is. This is an online game where you can enjoy the game more. It was officially introduced in February, and the number of registered users and users will increase in the same way as SNS. We talked to Mr. Fujikake about how this game was born, how to enjoy it, and the possibilities for the future.

While continuing efforts such as SNS and online salon, “Lack of digital strategies that customers enjoy while watching gamesI noticed the point. Depending on the game, there may be a big difference in points. At that time, he also noticed that there were cases in which he lost his concentration when looking from the fan’s point of view, regardless of whether he was winning or losing. It was this “PICK FIVE” that was born to the fans who took the time to take the time to watch the game, “Is there a way to have more fun?”

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