With your own brand to success

A company without PR – is that possible?

The best financial plan, the best team and the most ingenious business idea are of no use if you cannot build up a customer base or at least expand it. At some point the things that your friends and relatives commission also come to an end. Good marketing is therefore required. An individual brand should be established – a logo or a company name – in order to stand out from the competition. It must be clearly recognizable in which area the company is active.

But how does that work? At a time when technology is constantly evolving, the homepage or social media channels are the first step to drawing attention to yourself. Only those who are found can also approach new customers. If new customers are satisfied, word gets around. New customers are recruited through recommendations. Not only is the service orientation the be-all and end-all, but also the fact that you should keep reminding yourself beyond that. This is best done with small ones giveaways. A ballpoint pen is a piece of equipment that you need almost everywhere these days and that can be found in almost every handbag. Gifts such as post-its with a company logo are also affordable and almost always needed. When you reach for both things, the imprint is automatically perceived and attached to the brain. Despite the digital age, small gifts are in no way outdated.

Even at trade fairs or exhibitions, the logo and the presentation are half the battle. The brand is associated with the name and the associated achievement. It’s better to go to a company you know the name of and how it works than to a company you don’t know anything about.

A little birthday present in honor….

The same concept can be used not only for customer acquisition or customer retention, but also for employee retention. In a large company, every employee is happy when there is a little gift from the boss on their desk for their birthday and you can decorate your desk with a company pen. In this case, you don’t just feel like a number, you feel taken seriously. If the pen then makes it into the briefcase and is dug out at a meeting with a customer and forgotten there, you leave your marketing fingerprint. You are remembered.

As a company, you automatically stand out with this appreciative gesture – in other companies, for example, there are vouchers only at Christmas, because that’s the way it should be.

When choosing a gift, you should of course always pay a little attention to the price. A pen is a nice idea, but certainly out of place in an IT company where writing by hand is probably secondary. Even the cheapest ballpoint pen is coming despite the logo don’t do well if it breaks after the first use and ends up in the trash. Therefore, inquire in advance to save yourself this embarrassment.

Conclusion: In general, promotional gifts are a nice little gift to keep customers and employees happy.