It was at the Grand Palais Ephémère, which will host the judo, para judo, wrestling and wheelchair rugby events during the Paris 2024 Games, that the partnership between Paris 2024 and Salesforce was sealed on Wednesday. The American software publisher, which presents itself as the world leader in customer relationship management (CRM) solutions, organized its annual gathering there called Salesforce Tour.
Already a partner of the Los Angeles Olympic Games in 2028 and of the American, British and German National Olympic Committees, Salesforce joins the category of official supporters of the OCOG; that is to say the third level of partnership, after that of premium and official partners, which results in a contribution in kind rather than in cash.
3,1
In billions of euros, Salesforce’s investment in France over the next five years announced during the Salesforce Tour.
Enedis, future partner
The company will provide applications to Paris 2024 to help the committee animate its community of fans and offer content. The first services should be available when the ticket office is launched at the end of the year for registrations and in February 2023 for the purchase of the first tickets. Salesforce also supports the OCOG in its desire to organize environmentally friendly Games since the company has committed to planting and conserving 1000 billion trees worldwide by 2030.
The customer relations specialist (CRM) is not the only one to join the third rank of OCOG partners since Enedis, a subsidiary of EDF, should do the same according to the Sunday newspaper, as well as a third official supporter in the next few days. ” The objective that we have set for the teams is to reach 80% of partnership revenue by the end of 2022. “, announced Tony Estanguet, president of Paris 2024, before flying to the Paralympic Games in Beijing. Out of a budget close to €4 billion, €1.1 billion comes from partners.
