Michael Jordan leader of the stars attracted by private equity. Serena Ventures was born at Williams: focus on female start-ups
by Marco Valsania
Basketball and American football. Baseball and tennis. It is the Olympics of athletes-investors. More and more protagonists of sport, those armed with successful and lucrative contracts, off the playing field engage in large financial matches. From more traditional investments, such as real estate and restaurants, to private equity and venture capital adventures.
Famous names flock. In basketball, Los Angeles Lakers star LeBron James owns digital media and production companies …
