ITA Airways is the new Official Carrier of the Italian national basketball teams

ITA Airways is Official Carrier of Italian national basketball teams and will support the blue teams for the next three years, accompanying them on national and international journeys with their own Azzurri planes.
With this important agreement between the Italian Basketball Federation and ITA Airways, the carrier confirms the strong link with the world of sport, born from the choice of the livery dedicated to the greatest champions in Italian sporting history.
“It is an important step in the marketing strategy of ITA Airways which is proud to place its logo on a jersey as prestigious as that of the Italian national basketball team. ITA Airways will be alongside the Azzurri, accompanying them through a three-year period of great challenges and full of stimulating goals to be achieved together. ” An ITA press release explains.
“We are very happy and honored by this partnership with the Italian Basketball Federation and to be able to place our logo on such an important and meaningful jersey – he said. Giovanni Perosino, Chief Marketing ITA Airways – sport makes us understand how much commitment, seriousness, the ability to work on challenges lead to great results, and the Italian national team is a concrete example of how Italy can achieve great results and fly in tall. Ita Airways shares these values ​​of passion, excellence and determination in achieving their goals and accompanying the team with their flights over the next three years will make the blue jersey fly even higher. “
After the extraordinary qualification for the Olympic Games last summer with two teams, 5vs5 men and 3 × 3 women, Italbasket is ready to take off towards new goals.
“The prestige and responsibility of representing Italy – he declares Giovanni Petrucci, President of FIP – these are the traits that unite FIP to ITA Airways, in addition of course to Azzurro which in sport has always made an entire country dream. Basketball is a discipline that by definition tends upwards, just like our national airline. It will be a pleasure and an honor to have our girls and our boys travel around the world with such a high level partner “.

Editor: Carlo Dedoni

Source of the news and cover photo ITA Airways Press Office

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