Apple stock: breaking new ground? – Financial trends

Apple doesn’t seem to be entirely satisfied with the number of subscriptions to its TV+ streaming service. In order to drive those further up, the Cupertino group now seems to be aiming for broadcasting rights for major sporting events. At least that’s what the investment bank Wedbush Securities claims to have found out, as “heise online” reports.

According to this, negotiations with the MLB about broadcasting rights for baseball in the USA are already taking place behind closed doors. There are not many details about it yet, but Apple is said to plan to spend several billion US dollars on broadcasting live sports over the next few years.

Much remains in the dark

For the moment it is just speculation that is difficult to classify reasonably from an investor’s point of view. Apple was always silent about the number of subscribers to TV +, the catalog there is mainly filled with in-house productions.

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Should the rumors come true, it would amount to nothing less than a complete change of strategy in marketing. The iPhone manufacturer would certainly be able to secure many new viewers with it. Especially if the rights are to be obtained exclusively, be it for baseball, basketball or American football. It is not known whether similar deals are also being sought outside of the United States.

That doesn’t help Apple stock

So far, the whole thing has received little attention on the stock exchange. Apple shares continue to correct southward and have lost 6.8 percent since the beginning of the month. It’s not really dramatic, though.

The almost eternal upward trend remains active and in view of the relative weakness of tech stocks, Apple shares are currently even doing a comparatively good job. Even if the next jump in the price may still be a long time coming, there are still many good reasons to remain optimistic.