Yuki Saito, who retired as a professional baseball player only this season. Mr. Saito, who has had many contacts with the media since he was a student, what do you think about the media and dissemination? We also talked about future challenges.
* In this articlePublished in the January issue of the monthly “Sendenkaigi” released on December 1st.We have posted a part of the serialization project “My view of advertising”.
“Words” of the teacher who supported me “I have a mission to keep showing that figure”
Yuki Saito, who has been active in the Hokkaido Nippon-Ham Fighters (Fighters) for 11 years, has retired as a professional baseball player this season.
He pitched as a retirement match against Orix Buffaloes at Sapporo Dome, the home of the Fighters held on October 17th. After the match, a retirement ceremony was held, and many friends and fans sent him off and ended his active life.
Mr. Saito led the team as the ace of Waseda Jitsugyo High School at the 88th National High School Baseball Championship held in 2006. It led to the victory. In addition, he was nicknamed “Prince Handkerchief” because he wiped his sweat with a handkerchief during the game, and it became a hot topic that was nominated for the Top 10 Buzzword Awards.
Mr. Saito says that while he was active as an athlete for a long time, there were many scenes supported by “words”.
“In particular, I have always been supported by the words of Director Kuriyama (former director Hideki Kuriyama of the Hokkaido Nippon-Ham Fighters),” said Saito.
The word is, “Become muddy and messed up. Until the end. Yuki has a mission to keep showing that. It may be hard now, but do your best.”
“During my 11 years as a professional, I was asked to say this word many times, and when I was having a hard time with no results, I remembered it on the mound and got power. When I finished throwing in the retirement game and returned to the bench When he said, “This is what Yuki kept showing,” he said, “I was moved and cried.”
Now that he has decided to retire and has finished his active life, he looks back on the words he has come into contact with and once again feels the importance of words.
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In 2014, Mr. Saito also appeared in the Hokkaido Subaru TV commercial “Jibun Rashisa” (broadcast only in Hokkaido). He said that he was often confused because he had no acting experience, but he said that he was impressed by the scene where many creators were seriously facing.
Mr. Saito opened an Instagram account on November 1st. His thoughts on Hideki Kuriyama, who retired from the Fighters coach this season, were also posted.
―What does Mr. Saito think about the media and what he wants to achieve in the future? You can read the rest of this article in the January issue of the monthly Sendenkaigi, which will be released on December 1st.
Detail isHerefrom.
Monthly “Sendenkaigi” January issue
▼ Special Feature 1
From the value of “things” to the value of “experience”
Manufacturing industry issues and ideas in the “experience economy”
▼ Special feature 2
How to proceed?
Maker’s subscription model development that does not fail
-From service design to pricing strategy-
▼ Special feature 3
Communicate the personality of the company!
Marketing using SNS
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