DOUBLE D – adidas, the historic brand of international judo, is back alongside the French judo team from January 2022. Excellent news for France Judo, with Paris 2024 in their sights.
A hoped-for return… and now a reality. The French company Double D, an adidas worldwide licensee for combat sports and world market leader in judo, is the new official equipment partner for the upcoming Olympiad, from January 1, 2022 until December 31, 2024. L he globally recognized and appreciated experience and expertise of the brand with the three bands will thus be made available to the French performance. Indeed, the French Judo, Para-Judo, Jiu-Jitsu and Kata teams will wear adidas judogis for the next three years. The French Judo team will also be the first national team in the world to wear eco-responsible judogi from 2023.
An equipment manufacturer registered in a global project
“We are delighted to find adidas and Double D again, as an equipment supplier for our teams in France but also as partners in our judo development projects in France”, rejoices Stéphane Nomis, president of France Judo. “The quality and performance of adidas judogis blend perfectly with the French Judo team, the first Olympic champion team in the history of our sport. And we are also looking to the future, with this eco-responsible range, in perfect harmony with the values and ambitions of France Judo, which we are already eager to see carried by our champions. Finally, we needed more than ever an official supplier able to support us in our judo development projects. It is in adidas that we will travel the 4 corners of France with the Itinerary of Champions, and it is with them that we will equip future practitioners with our 1,000 new dojos by 2024. “
Stéphane Nomis can be found in an interview in the latest SPORTMAG magazine and on www.sportmag.fr/stephane-nomis-les-1-000-dojos-cest-le-projet-de-ma-vie/
