November 24, 2021 at 12:55 PM by Thomas
It’s this Wednesday morning, in the second arrondissement of the capital, that the complete list of winners of the Grand Prix Strategies du Sport 2021 was unveiled. The winners are numerous, but the first of them is the French Tennis Federation and the W agency, behind the campaign, “Roland-Garros, a new setting for a legendary tournament”. They won the Grand Prix of this 2021 edition.
Here is the full list of winners for each category below:
Except category
Special price : We Are Social pour Accor ALL – « The second-hand new jersey »
Grand Prize: W for the French Tennis Federation – “Roland-Garros, a new setting for a legendary tournament”
1. Digital
Film :
GOLD: Wassup // Prod for the French Tennis Federation – “L’Envol de Roland Garros”
GOLD: Willie Beamen for Fédération Française de Natation – “At the pool”
ARGENT : Lafourmi pour Puma – « Drive them crazy »
Operation on social networks:
OR : Marcel pour Prime Video – « #FakeTrailer »
SILVER: Havas Sports & Enternainment and Havas Paris for Alpine – “Alpine’s coded tweet”
Podcast, audio operation:
SILVER: The internal team – “Hell of the bench”
Ecosystème digital :
BRONZE TIE: The internal team – “The Team Platform”
BRONZE EX ÆQUO: Sport Heroes for Fédération Française Handisport – “H-Games 2021”
2. Event operations
GOLD: French Rugby Federation internally – “Let’s bind ourselves for the best”
BRONZE: Publicis Sport and Blue 449 for Krys Group – “L’Étape en Blanc”
3. Press relations, public relations, influence operations
GOLD: GD Conseil pour la Banque Populaire – “Vendée Globe: Clarisse Crémer, conquering the globe aboard Banque Populaire X”
BRONZE: Havas Sports & Enternainment, Socialyse Paris and Konbini for Crédit Agricole – “Crédit Agricole Security Trophy”
4. Engagement client
OR EX ÆQUO + PRIX SPECIAL : We Are Social pour Accor ALL – « The second-hand new jersey »
OR EX ÆQUO : Rosbeef ! pour Adidas – « Trust Store Adidas pour Run for the Oceans »
ARGENT: CYD for ibis Budget – «Smart sport by ibis Budget»
BRONZE: MNSTR for Cojo / Paris 2024 – “Club Paris 2024”
5. Advertising campaign
Print :
SILVER: Publicis Sport, Saatchi & Saatchi and Starcom for Visa – “Not without you”
Audiovisual:
GOLD: Lafourmi for the French Football Federation – “Back to football”
SILVER: Babel and Madame Bovary for Ministry in charge of Sports – “It’s too good to play sports”
BRONZE: Buzmann for Boursorama Banque – “Boursorama Banque – Mike Tyson”
6. Brand Content
OR EX ÆQUO : Havas Sports & Entertainment pour Accor ALL – « Limitless Loyalty »
OR EX ÆQUO : Carat, H3 Media et So Press pour Mastercard – « Suzanne »
BRONZE: Webedia for National Games Authority (ANJ) – “Le Pari”
7. Design
OR + GP: W for the French Tennis Federation – “Roland-Garros, a new setting for a legendary tournament”
SILVER TIE: Rosbeef! for Adidas – “Adidas Trust Store for Run for the Oceans”
TIE SILVER: Leroy Tremblot for the French Rugby Federation – “Style guide merchandising and licensing France Rugby”
BRONZE: Leroy Tremblot for Puma – “Faster Football”
8. Special operations
Sponsoring, partnerships, brand associations:
GOLD: Havas Sports & Entertainment for GMF – “The GMF training jersey”
ARGENT : We Are Social pour Accor ALL – « The second-hand new jersey »
BRONZE: CYD for ibis Budget – «Smart sport by ibis Budget»
9. Communication system around esport
BRONZE EX ÆQUO: Havas Sports & Enternainment, Socialyse Paris and Konbini for Crédit Agricole – “Crédit Agricole Security Trophy”
BRONZE EX ÆQUO: Agence Seven et Hurrah Studio for Aldi France – “Aldi – Esport Partnerships”
10. Communication RSE & sport, grandes causes
OR : Rosbeef! et Better Call So pour Adidas – « Adidas Football Collective »
SILVER: Marystone for Intersport France – “Engagements Sport”
BRONZE TIE: Rosbeef! for Adidas – “Adidas Trust Store for Run for the Oceans”
BRONZE EX ÆQUO: UniTeam for Orange – “Take a seat”
11. Integrated communication operation
BRONZE: Lafourmi for Uber Eats – “Faim d’Europe”
GOLD: Sport Market for Foncia – ‘With Foncia, rugby is played # at Home – 11 ″
