Fans will choose the kick-off message for Davis matches
Madrid, Nov 16 (EFE) .- The message of the start of all the matches of the next Davis Cup of tennis, the murals of the dressing rooms of the hosts of the three venues (Spain, Switzerland and Italy) or the design of the balls of the final will be chosen by the fans through the tournament’s ‘fan tokens’, digital assets that will be sold from this Wednesday.
The national team tennis tournament, which will be played again from November 25 to December 5 in a format with three venues (Madrid, the Italian city of Turin and the Swiss city Innsbruck) after being suspended in 2020 due to the pandemic, will have a countdown before each game that will display a message, chosen by those who acquire these digital assets.
These fans will also be able to decide between several options what will be the phrase of the motivational mural that the three host teams will see in their dressing rooms, and choose the appearance of the balls that will be used in the final for the title that Spain won in 2019 from among various designs .
Those who buy Davis’ fan tokens, digital assets based on blockchain technology that are acquired through the Socios.com platform, at a price of output of 2 euros and can be exchanged between users thanks to this technology.
“The fans are the engine of everything we do at the Davis Cup by Rakuten, and through the ‘fan token’ we will be able to involve them like never before. The 2021 finals will mark a before and after in our mission to organize a truly interactive tournament, “said Enric Rojas, CEO of Kosmos Tennis, the company co-founded by footballer Gerard Piqué, which organizes the tournament. .
This technology, which allows access to promotions, discounts and games, is also used to interact with their fans by football clubs such as Barcelona, Atlético de Madrid and Valencia in Spain, the French Paris Saint-Germain, the Italian Juventus, Milan and Inter or the English Arsenal and Manchester City.
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