Day of the Dead is maybe the most emblematic Mexican tradition of our country, and every November 1 and 2 we carry out the celebrations corresponding to these days, where our relatives and close people return to live with us once more.
To commemorate these dates, Vans launches for the fourth consecutive year its special edition inspired by Day of the Dead, for all fans of the brand who enjoy urban fashion and national traditions.
For this 2021, its classic collection of Day of the Dead joins the original and authentic Don Clemente Lottery, creator of the legendary Mexican game, ‘to achieve a capsule with unique designs that are also a feast of colors, traditions and art’, she says Vans in your page.
In this way, the new collection of Vans fuses Mexican traditions (the celebration of the Day of the Dead and the Lottery game) in its products, which range from the classic tennis shoes, t-shirts, sweatshirts and accessories for both men and women.
In the ‘Vans lottery‘we will see that some classic elements of the game, like ‘La Sirena’, ‘El Gallo’, ‘La Escalera’ or ‘La Bandera’ they are replaced by typical pieces of the season, What the Cempasúchil flower, the bread of the dead, the catrines and the papel picado.
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“Beyond the images we know of the lottery, today we know that its symbols are part of our identity and the most beloved memories of Mexicans; that is why this Day of the Dead, Vans celebrates this tradition with its classic models such as the Old Skool, Era and Slip-On to carry pride and love for Mexico at every step ”, says the brand’s statement.
This entire collection will be available from today, October 7, on the Vans page, as well as in physical and department stores that distribute the brand, such as Innvictus, Liverpool, Chilango Skate, Dportenis, MT Sport, PS, Sportico, and TAF.
On its Instagram account, the brand shared a series of images of the products belonging to this collection very much in the style of ‘La Lotería’, accompanied by some verses simulating the classic literary skulls.
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The different products that participate in this edition of Vans x Day of the Dead and that you can find on their website are the following:
-Old-School: The classic of classics and the first to show our iconic Sidestripe dresses up with the exclusive print of the season as well as the Don Clemente Lottery logo embroidered on the heel.
-Era: The silhouette that led us to skateboarding, this time with the limited Day of the Dead print and the Don Clemente Lottery emblem embroidered on the heel.
-Slip-On: Everyone’s favorite with the exclusive Day of the Dead print from toe to heel.
-Apparel: Complete the Day of the Dead look with exclusive and limited prints on hoodies, t-shirts and a legend shirt with embroidered details.
-Accessories: The cherry on the cake for your outfit will be the season’s exclusive backpack, cap and tins.
To end, the brand created its own Literary Skull, another of the elements that cannot be left out of this great celebration:
“Searching was death
of some Old Skool take over
well I knew it was luck
of his style delight
The skinny backpacker
he came across some era,
he used them up front
to look twenty years old
Approaching the night
victorious death passed,
because I was walking late at night
with presumptuous sus slip-on “.
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