We could call it the effect of The Squid Game.
The madness that has unleashed new Netflix series has exceeded limits in popular culture, so much so that the sales of the classic slip-on sneakers, of the brand Vans, increased by 7,800% since South Korean production came to light. Yes, everyone is looking for slip-on sneakers to complete their Halloween costumes.
In the series, a group of people with millionaire debts they are recruited to participate in different games and thus be able to win a juicy economic prize. However, those who lose in the various contests also lose their lives. Something very in the style of “The Hunger Games”. The point is that the participants all wear green sports suits with an assigned number and, of course, the famous white slip-on sneakers.
According to Variety magazine, fans of The Squid Game have searched the Internet where to buy the outfit to emulate the players, for this reason the sales of the Vans and web searches have increased dramatically. There are others who prefer to look for the costumes to dress like the workers of the game: a red jumpsuit and masks like those used in fencing.
As GQ magazine points out, The Squid Game it is a direct criticism of consumerism and capitalism, resulting in a curiosity that everything that has to do with production becomes a bestseller.
Overwhelming data
The Squid Game aims to become the most important production in the history of the streaming platform. It is currently the most viewed fiction in 90 countries.
As reported by Ted Sarandos, head of Netflix content, The Squid Game could add more than 82 million viewers (subscriber accounts) in its first month and thus surpass titles such as Bridgerton, Lupine and The Witcher, so far the Netflix series with the best debut.
The success of the series confirms, once again, the development of the audiovisual and musical arts of South Korea. Let’s not forget overwhelming successes like the Gangnam Style, the group BTS and more recently the movie Parasite.
Read also: Why do you have to watch “The Squid Game”?
vare/rcr
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