The latest NBA ad, set in a fictional neighborhood where current stars and great legends live, traces the past, present and future of the best league in the world
On NBA Street, Magic Johnson y Larry Bird They are neighbors – one lives at number 32 and the other at 33-, Abdul Jabbar | teach Dirk Nowitzki to run his mythical Sky Hook and Kobe Bryant has its homage mural. There is no random detail in the impressive promotion that the NBA launched this week to commemorate its 75th edition, which officially kicks off next Tuesday, October 19.
A school bus, the Hoop Bus, with all the luxury of basketball guides runs along NBA Lane, the fictional neighborhood where current stars and legends coexist. On the way, the driver -the actor Michael B. Jordan, which also appears in Space Jam 2 – is showing the wonders of the NBA universe. Each phrase and each action has a meaning, although there are a couple of striking and noteworthy absences: that of Michael Jordan and Stephen Curry.
The first frame of the 2:48 short film – released on social media on Thursday – directed by Rick Famuyiwa (“Dope” y “The Mandalorian”) y Emmett Malloy, they are clouds that make up the NBA logo. From there, everything is pure amazement. The school bus driver introduces the children to the neighboring basketball players, with a detail in each scene.
Dwyane Wade grita su famoso “This is my house”. Manu Ginbili Cook a roast before throwing an alley-oop at Zach LaVine, one of the best matadors in the League, and Bring young It is in an ice cube (they call it ‘Ice Trae’ …). Robert Horry shows the peace sign, then pulls out the five fingers of the other hand to add up to seven, referring to his seven champion rings. Zion Williamson break a board and Kawhi Leonard try to sound ‘funny’. LeBron James scatters seeds in your garden with his famous pre-game powder toss. When Devin Booker He stops his car in front of the Kobe mural, it reads ‘Be Legendary’, the message that Bryant left him. The red light is the finger of Dikembe Mutombo saying no, the gesture he made with each of his plugs. Julius Erving ask if anyone has asked for a doctor and Gary Payton stops the bus in its tracks.
And to say goodbye, it could not be missing Bill Russell and an inspiring phrase: “Basketball never stops.”
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