On October 23-24, the 2021 Total Energy Li-Ning Li Yongbo Cup 3V3 Badminton Tournament specially sponsored by Great Wall Wine was held in Zhengzhou and Nanchang. Olympic champion Chen Long and badminton national team athlete Wang Lin were present to help the game.
Great Wall Wine and Li Ning came to China’s two “hero cities”. The people of Zhengzhou were determined to fight the floods. The Nanchang Uprising created a new journey in Chinese modern history. The cohesion of the Chinese people is deeply imprinted in the genes of the people of these two cities!
Respect wine and respect culture | Based on tradition to carry forward the glory of the ancestors
Wine is one of the Chinese inventions. The wine culture has a long history in our country, and the Chinese hospitality has been brought into full play on the banquet. The emotional communication between people is often sublimated when drinking.
Drinking is not only a dietary behavior, but also a social way. During folk festivals, deaths, weddings, and the arrival of relatives and friends, Gannan people like to entertain guests with home-brewed rice wine, which is called “water wine” locally, and Hakka people pay great attention to etiquette at the wine table. .
People in Henan are also famous for their love of drinking. The tables are full of rules, from the ordering of the seats to the toasting. Great Wall Wines came to Zhengzhou and Nanchang this time to immerse themselves in traditional wine culture, and the atmosphere was full.
On the scene of the game, the feather fan shape of Zhuge Liang, a military strategist from the Kingdom of Shu, was used as a source of creativity, and the Great Wall wine display cabinet was set up.
In front of the counter, there are entertainment games and an aroma-smelling area. After the competition, athletes come to the aroma-smelling area to feel the mellow aroma of Great Wall wine and taste the sweetness. Badminton enthusiasts who hadn’t enjoyed themselves on the sports field came to the counter to play fun interactive games and enjoyed scoring fancy goals.
Yangxinfeng makes fashion | in the name of China is going to the world
The Great Wall·Jiu new product on display is a new product developed for young consumers. The appearance design is designed by Pan Hu, a well-known Chinese designer and the chief designer of Pan Hu Packaging Design Laboratory. The logo is fused with traditional Chinese culture, and the texture of the Great Wall is depicted with the concavity and convexity of the glass bottle. The big “Jiu” character land highlights the visual impact, “Nine meters away, the brand is clearly visible”. The design also won the 2021 Red Dot Award in the Packaging Design category and the MUSE2021 Design Award-Gold Award. Chinese design shines on the world stage, and Great Wall Jiu’s strength demonstrates Chinese innovation!
Champions help out and ignite passion with sports. At the scene of the game, the kick-off guests Chen Long and Wang Lin had already fought in the world badminton competition. This time, they exchanged their skills with the badminton fans on the spot. Back then, the 3V3 warm-up match instantly mobilized the atmosphere of the scene. Applauded by clapping hands, the players on the field put 12 points of energy to hit every ball well.
Borrowing “Habayashi Struggle for Hegemony”, you will be “Friends in the Cup”. Great Wall Wines will absorb the “peak wisdom” from the competition, and echo the hard work of the golfers with the ingenuity of “only good wine”. Under the tide of the country, it will create a “new cultural road” for Chinese wine. The New Way of Quality”.
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