In this web-only CM, Kasumi Ishikawa, a silver medalist of the Tokyo 2020 Olympic Games (hereinafter referred to as the Tokyo 2020 Games), Takaki Niwa, a bronze medalist of the table tennis men’s team, and a 57 kg gold medalist of the London 2012 Olympic Judo Women’s Kaoru Matsumoto will be appointed.
In the “Encounter” section, Mr. Matsumoto’s words “Thank you for your hard work at the Tokyo 2020 Olympics” and the three of us toast and enjoy “Asahi The Rich”. Mr. Ishikawa and Mr. Niwa, who drank “Asahi The Rich” for the first time, are shown to be surprised at the “deliciousness like premium beer”.
In the “Cheers again!” Version, the three people pour “Asahi The Rich” into a glass and enjoy its deliciousness. Through comments such as Mr. Ishikawa’s “I can drink Susui” and Mr. Niwa’s “I don’t get tired of drinking”, I appeal that “even with rich taste, I can drink Susui and never get tired of drinking”.
“Asahi The Rich” will be released in March 2020 as a “new genre aimed at the deliciousness of premium beer” in order to meet the needs of customers seeking “richness and taste” tastes that have been gaining increasing interest in the new genre market in recent years. It is a product that has been made. In the preparation process, we have realized a rich taste by using carefully selected manufacturing methods and raw materials, such as adopting the innovative manufacturing method “Slight boiling manufacturing method *” that shortens the boiling time as much as possible and enhances the mellow aroma of wheat for the first time.
* Patent pending
Reference: “Asahi The Rich” brand site
Reference: Shooting episode
In this web-only commercial, Mr. Ishikawa and Mr. Niwa were not informed of Mr. Matsumoto’s appearance, and the production that appeared as a surprise made the scene very exciting. Mr. Matsumoto and Mr. Ishikawa gently unraveled Mr. Niwa, who was nervous for the first time in the CM shooting itself, and the shooting proceeded in a warm atmosphere. In this shoot, Mr. Ishikawa, Mr. Niwa, and Mr. Matsumoto all drank “Asahi The Rich” for the first time, and the deliciousness of the “Asahi The Rich” expresses “a deliciousness like premium beer” with a surprisingly natural look. I was able to.