Real Z generation consumption trends! 7 Favorite Items for College Students ~ Sophia University ~ | WWD JAPAN

“WWD JAPAN” formed a tag team with active university students who run fashion circles. We will deliver Gen Z’s real life, which is said to have a relatively high level of environmental awareness and interest in society. First, investigate the favorite items of Generation Z. This is a must-read for industry people who are full of doubts, such as “What are you thinking about buying things?”, “What are your priorities when buying things?” And “Do you buy things in the first place?”

Here are 7 of the best items from Sophia University’s carutena members. While making and selling small items such as tote bags, eco-bags, and drawstring bags from the collected clothes, 20 people are also engaged in educational activities on environmental issues. Introducing the favorite points of each item.

NBA collaboration back that remained in my heart even if I went home without purchasing

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“Hoop Basketball” is a collaboration product of “NANA-NANA” and the National Basketball Association (NBA), which I fell in love with at first sight at the store. The idea of ​​using basketball fabric as a bag is already wonderful! I usually don’t buy on impulse, so I went home without buying it. It was still in my heart after a while, so my mother, who I couldn’t see, gave me a present for my birthday! I got one from the Golden State Warriors team. I would like to match the blue and yellow color scheme with attractive and simple clothes! There are several sizes and shapes, and the colors of other NBA teams are also available, which may be a chance to meet with the recommended team. (Sachi)

“Choose a good one and love it for a long time”, so stick to one point

One-of-a-kind earrings made in Ehime, the local area. I fell in love with the warm design unique to handmade products and bought it. Since carutena also delivers products with a focus on one-of-a-kind items, I have become particularly attracted to “only one in the world” since I started my activities. The “FURLA” watch is from my aunt, and the “MARGARET HOWELL” ring is from my mother, both of which are very important. The ring has a nice logo engraved casually! Logos with different fonts also make us feel the times. Like my aunt and mother, I want to “choose good things and love them for a long time.” (Nanaco)

“Yurikaden” handmade bag is a favorite enough to be repaired

I like the drawstring bag made by my favorite stylist Yurika Nakano. I am attracted to handmade products. Each one has a different color and pattern combination, so I was at a loss and chose the zebra pattern. The round shape of the purse is irresistible …! I liked it so much that I used it many times and the string broke, so I chose the string and tassel from the handicraft shop (laughs). I also liked the original color of the string, but after fixing it myself, I became even more attached to it. (Nanaco)

Wearing a cardigan lightly to welcome autumn

I bought an ivory cardigan at a used clothing store “FUZZ!” In Takamatsu City. In late August, when the temperature suddenly continued to be low and I was impatient, “I have to prepare autumn clothes …!” I did. However, the following week, the summer sun, which exceeds 34 degrees Celsius, is back again, and the weather is swaying every day … (laughs). Since September, it’s getting colder, especially at night, so I like the easy-to-wear outfit that goes well with the camisole I bought in the summer. “Fuzz!” Is soothing with the shopkeeper who is friendly and friendly, and the cat with a sign that is too cute. (Nanaco)

Also interested in “Ross Flower” by getting a vintage vase

I bought a vintage vase at “ARCHWAY” in Yoyogi-Uehara. I have more time to spend at home, so I want to make my room a “beating” space …! I am devising this and that. This vase is a rare thing that can be hung on the wall. Recently, I am also interested in efforts to save “Ross Flower”, which is discarded as it is beautiful because it is out of specification. I would like to actively engage in activities to reduce the waste of food and flowers, not just clothes. (Nanaco)

Coloring and healing the university life where online classes continue

I bought a cactus because I wanted to heal even a little at home time. I asked my friend to give me a name, and I carefully grow it under the nicknames Tsundere (orange cactus) and Maru (green cactus)! Now that I’ve grown up, the color and shape have changed from the photos … Every day I get tired of online classes and meetings, but for some reason I feel at ease when I see cacti. I feel that the power of nature is great. I’m still worried about my days, so I’d like to find a way to make my home time gorgeous. (light)

Your own original diary

The 2021 diary was purchased at “HININE NOTE”, where you can make only one original diary in the world. I made it with my friends and packed it with my favorite things! In addition to the color, shape, and size, you can also choose the type of metal fittings and paper material to your liking. I stretched out a little and selected thick paper that imitated leather for the gold metal fittings and the lining of the diary. The diary made by my friend also showed the child’s color, which was wonderful. 2021 is just around the corner. I would like to cherish every day so that my diary will be colorful. (light)