In the excitement about the Champions League jerseys of the Bundesliga soccer club Borussia Dortmund, Puma has apologized as the team’s outfitter. “We regret the anger of the fans and would like to apologize to them,” said CEO Björn Gulden, once a football professional himself, when asked by the German Press Agency.
Fans and social media users had previously been annoyed about the jersey that Borussia wore in their Champions League opening win at Besiktas Istanbul on Tuesday. The design differs from the standard jersey, among other things it does not contain a classic club crest. Similar to Austria’s black national team jersey.
“The criticism of the fans relates to the fact that the BVB logo is simply incorporated into the material tone-on-tone several times and is embossed on the shirt chest, but is not clearly highlighted as the club’s coat of arms,” said Gulden. “We really took the feedback to heart and will take it into account for future jerseys – just like in the past,” he promised.
