[아시아경제 유현석 기자] Galaxy Metaverse, a company specializing in blockchain, announced on the 17th that it has signed an NFT business cooperation with SBS Medianet, a broadcasting company, for the first time in a domestic NFT platform.
The MOU was signed with Galaxia SM (CEO Lee Ban-seok), a sports marketing company. SBS Medianet is operating 8 channels that provide programs of various genres such as SBS Sports, the representative sports channel, and SBS Golf, the first golf channel in Korea, lifestyle, and music.
NFT, which means ‘non-fungible token’, means that ownership of digital content is recorded on the block chain, and allows individuals to hold digital assets such as videos and images with scarcity. Recently, interest in NFTs in various fields such as art, sports, and entertainment is rapidly increasing. In fact, in ‘NBS Topshot’, which deals with NFT digital cards of NBA players, a 10-second video of LeBron James, who is considered the best active player, was traded for $208,000 (about 240 million won).
Through this NFT business cooperation, Galaxy Metaverse has secured video IPs for various game fields such as golf tournaments and badminton owned by SBS Medianet, and is leading the expansion of sports marketing using NFT by securing the most sports IPs. playing an antagonistic role.
Gwanglim Koh, CEO of Galaxy Metaverse, said, “In the era of untact culture, new fan service products must be planned in the sports and entertainment industries. will be,” he said.
Meanwhile, Galaxia Metaverse is a subsidiary established by Galaxia Money Tree, a Fintech company, to strengthen the expertise of the blockchain business, and is preparing to launch the NFT platform in November.
Reporter Hyun-seok Yoo [email protected]
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