The championship of A league now it has started and is proceeding quickly, what is not progressing well is the service offered to see the games,
dazn has been awarded the TV rights of football valid for the next three years, which allow it to broadcast all ten matches of the Italian top flight.
Unfortunately the service it is offering suffers from several defections, and the Italians are not at all happy with this.
In this context it tries to insert itself Sky, the great excluded of the question and the one who in recent years has had the monopoly of the league and not only.
Sky’s shadow of is hitting more strongly than ever on Dazn’s head, who must do much more to make consumers happy.
Citizens are clamoring for a return to satellite, praising an agreement between the two television stations.
For now this is just an idea and a guess, derived from the continuous disservices that Dazn is offering.
Recall that right now the A league is fully visible in streaming, and therefore the network is of fundamental importance.
A part is given Dazn said the problems will end, and that this is only a running-in period, on the other hand there are consumers who are paying for a service that is not up to par and Sky, which would be happy to take over.
Furthermore, the rumors speak of a Dazn’s interest in the Premier League, which is currently in the hands of Sky.
A preliminary move to protect yourself? Or an exchange piece that could open the dialogue between the two broadcasters?
We’ll see what happens, the 2022 World Cup in Qatar is also at stake, for now in the hands of Rai, but that he needs to pay attention to Amazon Prime Video, which recently showed interest in the event.
It must be specified that also Prime Video offers its streaming service, but it must also be said that the quality is really excellent.
As we know, soon it will be necessary to align with the new technology in order to continue watching television.
We therefore recommend watching the following YouTube video of The Wam editorial team, in which the bonus TV, the help that the Government offers to facilitate the transition.
We also recommend that you subscribe to the channel, where you can find new content every day.
Football TV Rights: Why Dazn?
We understood that for the next three years i football TV rights, referred to A league, Dazn won them, but how did he do it?
By now we were used to seeing the largest package assigned to Sky, which this year instead had it blown, let’s see how.
The TV rights are re-discussed and reassigned every three years, obviously to the broadcaster making the best offer.
The broadcaster who wins them can subsequently conclude an agreement with other broadcasters to divide the matches.
In essence, whoever buys the TV rights of a competition has the right to decide what happens in the broadcasting of the matches of that competition, so has the decision-making power.
During this reassignment session Dazn made the best offer, ben € 2.5 billion to acquire the rights of Serie A, therefore a little more than 800 million euros for every season.
A revolutionary move that could definitively change the way of living and seeing football, indeed, all sport.
In fact, as we all know by now, Dazn broadcasts the matches via streaming and not on satellite, so it travels via an internet network.
To make its service more stable it has invested approx one billion euros to make a deal with Tim, which should have ensured better quality.
Therefore, the investment, between TV rights and improvements, takes on really important numbers, which if we then compare them with the results leave us stunned.
The hope is that now Dazn will be able to overcome the problems that is gripping her, since for the moment it is mainly consumers who lose out.
To be honest, on Sky at this moment you cannot even see the highlights of the matches, since the Serie A League has not made this package available.
So right now the quality of Dazn plays a fundamental role, since we are well aware of the value that football has in Italy.
Dazn does not go: here are all the problems
We have now understood that the future seems to go in the direction of streaming, but is the present adequately prepared?
As far as we have seen so far, the answer seems to be no.
The service offered by Dazn does not live up to the expectations he had created around him, causing many problems and annoyances to fans from all over Italy.
Between blocking streaming, buffering and delays, subscribers are wondering why they’re paying for their subscription, and one wonders how long they’ll do it.
Not to mention the times in which Dazn does not even go, in the sense that the application does not open or the chosen game does not start.
A situation in which the service goes completely down and leaves all users astonished.
The situation, due to its gravity, has even reached Parliament, passing through AGCOM e FederConsumatori, which guarantee and protect communications and consumers respectively.
For its part, the controversial broadcaster defends itself, even if it could not be otherwise, justifying the inefficiencies by labeling them as solvable and temporary problems.
But now the weeks go by and time goes by, but the quality never seems to take off. Will the fateful moment come when this happens?
Also because now the first 6 days have passed in the Serie A championship, the months are running fast and strong.
Dazn does not go: are the ratings decrease?
Another really serious issue is that relating to ratings, in fact share is fundamental for the pockets of football clubs and they must maintain a certain standard.
AGCOM is therefore investigating to verify the data and authenticate its veracity, as there are different and conflicting numbers.
According to Nielsen, the body that serves to certify the data expressed by Dazn, the numbers are of a certain type, that is in line with those of the past years.
Second though Auditel the numbers are very different, at least by 58 percent lower to those certified by Nielsen.
At this point it will be up to AGCOM to establish where the truth lies, and to take action if necessary.
If the figures were really lower than those expressed by Dazn the problem would be real, with football clubs that could put pressure for a changing of the guard in TV rights.
In fact, we are well aware of the economic situation of the football clubs following theepidemiological emergency, and unforeseen further loss of money would be unacceptable to them.
Football TV rights: Premier League hypothesis
We said at the beginning of the article that Dazn would be trying to get hold of the too TV rights relating to the Premier League.
Stunning news considering the difficulties of this start of the season, is it a strategy following the fear that Serie A will change hands?
We cannot know, this is true as much as it is true that in Italy the Premier League is a very popular league that has a lot of public.
It must be said, however, that for the moment the power in Italy over the Premier League is in the hands of Sky, and that its opening towards Dazn we do not know how much it will be possible.
In any case, the situation would change in the number of contents but the quality would remain unchanged for the moment, therefore in how many non-subscribers would subscribe a subscription aware of the problems of streaming?
A further question that arises is on cost of the subscription, in the event that Dazn expands the package also with the Premier League, would the cost remain unchanged?
Football TV Rights: Free Dazn for one month
In the last few hours Dazn would have launched a bombshell, that is one month free for anyone who has had the application down last week.
The matches in question are Turin-Lazio and Sampdoria-Naples, in one of the blackest days for the broadcaster.
The matches of Thursday, from the ore 18.30, have not been visible to many subscribers who have revolted showing all their bad mood.
A complete down of the app that did not even allow its opening, with the fans who were left with a dry mouth.
Dazn therefore promised a free month to those who have suffered these disruptions, the confirmation to the beneficiaries should arrive via email.
Will this be enough to calm the spirits of the most avid fans? Or will it only be useful for calming tempers temporarily?
We do not know this, but we can say that if it actually goes like this Dazn will at least have kept his promise.
Football TV Rights: Dazn is wrong, how long will it last?
The disservices that Dazn is causing are causing many great questions to circulate in the head.
Why pay so much and then not be able to offer a service at the height and risk losing everything?
Is it simply a trivial miscalculation? In this case it could be a costly mistake billion euros, as well as the credibility of the entire company.
We are all well aware that streaming is the television of the future, but Amazon Prime Video, with the match of Champions League excluding Wednesdays, is showing that it may have another quality.
So one wonders why Dazn is not able to offer a service that is at least acceptable, which can satisfy subscribers without causing them problems weekly.
In addition, it could be a remedy the whole Italian football world, with many companies that are already in their bills and certainly cannot suffer other hard economic blows.
TV rights in the world of football are fundamental, and they help the teams to support themselves, we know all the costs and money that circulate in this world, and another loss would be too great to bear.
We’ll see what happens in the next few weeks, and see if Dazn will finally be able to fix their streaming service, or if Sky can forcefully enter the issue.
Freelance Copywriter, Class 1996.
Graduated from high school of human sciences Galileo Galilei di Dolo, I have always cultivated a passion for writing in all its forms. I attended a training course to enhance my knowledge in social media and copywriting. I collaborate with two online editorial offices, I follow the communication of a brand in the launch phase and I manage the creative writing of some clubs. I am passionate about sports, music, TV series and the social world.
