Say that tennis claiming a place in our contemporary wardrobe beyond sports shoes is talking about something not so new, but why is this? For those who do not know, tennis shoes have been a watershed that has redefined contemporary culture and its icons, becoming that distinctive quality carried by those who become Voices of change.
One of those echoes that seeks to change the way of seeing the world -and rap- is Yoss Bones, a Mexican social rap singer who, through her lyrics, forms a powerful, inclusive and, above all, differentiating discourse. No wonder adidas Originals I have chosen her as one of the ambassadors to carry the Forum tennis, which according to the brand’s words ‘inspires a new generation to adopt an open attitude, is created from an innate philosophy of irreverent amateurism and a daring spirit that is always ready to experiment with new ideas’, they say.
Yoss Bones, one of the new Mexican artists, referred to as one of the Voices of Change of her generation
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Decades of style and heritage
The Forum collection for autumn-winter 2021 brings their inspiration from the 1980s, when they were frequently seen on basketball courts. Over the years, this silhouette reinvented itself, while remaining true to its essence, showing us that a true icon remains such as long as it defies the rules.
This model has been adapted and recontextualized, particularly by those who seek to redefine the world according to the needs of their time. Through their design, they seek to invite the creative minds of artists, musicians, designers or community activists to show that these are not just some sneakersbut much more than that.
These are the classic tennis that rewrite the rules
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‘The iconic Forum silhouettes They have been redesigned in three new styles: each design is different, but all are inspired by the legacy of the silhouette. First are the Forum Exhibit Low They incorporate all the classic elements of the silhouettes in a low profile, combined with a removable strap. They feature a premium white leather upper with red and navy accents, as well as a rubber outsole perfect for the courts. Meanwhile, las Forum Exhibit Mid They feature a similar approach, this time with a mid-cut silhouette, and are available in a striking pastel blue colourway. The iconic Forum Low they put the final touch to the collection, elevating the classic design of the silhouette thanks to their combination of white, navy blue, red and yellow, inspired by basketball ‘, describe by the brand.
The timeless icons that celebrate today’s generation
Experimentation with an open mind is something that is exalted by contemporary cultural trendsetters who seek the black thread in their manifestos. This is the case of Yoss Bones, the singer from Mexico that seeks to create messages of empowerment and freedom among the new generations, inviting them to open their minds and forget about stereotypes.
Yoss Bones, the Mexican artist who shows a powerful message through her lyrics
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Some of his most recognized hits are I must understand, Cypher, Day / Night, It’s not that easy O Tequila and honey, but for this artist, it is just the beginning of her career. Although there are those who believe that the singer is very unique for being a female voice in a genre described by her numerous male voices, she claims that talent is something that goes far beyond this. She moves between hip-hop, rap, R&B and various beats, since music is something that has accompanied her since she is five years old, at which point he began to sing, proving that an artist adapts to the inspiration that comes his way … and not the other way around.
To Yoss Bones, the iconic silhouette of the Adidas Originals Forum It is not at all strange, she was a basketball player since she was 4 years old, with the passage of time, her immersion in urban culture also created a certain closeness with this firm, referred to as a symbol in multiple ways.
Here are the sneakers that celebrate the figures of contemporary culture with messages that will remain for posterity
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Yoss Bones and the adidas Originals Forum They do not remember that style goes beyond trends, it is one that defies the rules and does not conform to its limitations. This belongs to the most rebellious spirits, those willing to challenge the status quo.
adidas has the shoes for the spirits willing to defy the rules
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