Fabien Allègre (PSG): “We are very far from the million Messi jerseys sold”

The PSG jersey flocked with the name of Lionel Messi was literally stormed by Parisian supporters when it went on sale last Wednesday and quickly found out of stock on the club’s website.

Some have claimed on social networks that PSG had sold nearly 800,000 jerseys in recent days thanks to the arrival of the Argentinian – information that quickly turned out to be false, many have taken up a humorous dating tweet. .. from 2014.

Asked about these XXL quantities, the director of the diversification of the PSG brand, Fabien Allègre, did not want to reveal precise figures, but wanted to deny these echoes echoes: ” It’s crazy to come out with such figures. Yes the sales trend has been phenomenal (the best swimwear launch ever), but we are very far from the million swimsuits sold. The deal with Messi was made very quickly, it is not something that we could have anticipated. So yes, we remain agile, but we have to do with our partner’s manufacturing times. Whether it is Nike, Adidas or Puma, they all have the same approach regarding the production and the number of jerseys put on the market. We are not magicians. “

The third jersey unveiled in early September

« So far, we have only unveiled two shirts (home and away), there are still the third and fourth tunics to be launched (early September for the third, late January for the fourth). These last two seasons, it is with all of these four outfits that we had reached the million jerseys sold. ».