Bad Bunny does unthinkable things. The Puerto Rican He is the most influential Latin star in the current music scene, in fact this It is backed by a feat: being the first No. 1 in Billboard history with an album entirely in Spanish. This volume of sales and growth has been rewarded in an economical manner that makes the singer begin to see his career not only as that of a musician, but as that of an entrepreneur and an investor also, a project that was not at all made to wait.
Benito Antonio Martínez, how is your real name He was announced months ago as part owner of one of the main basketball teams in Puerto Rico, his homeland: Los Cangrejeros de Santurce.. This news would blow the entity up to the media and front pages around the world for the said movement, a process that Soon after, he would put them back in the spotlight after the arrival of a long-career NBA national player like JJ Barea. In this process, we saw how the influence of a figure like that of the urban artist Bad Bunny is a brand in itself, which, with the right arguments, can lead to madness like the foray of a new team, or a new property in the most important league in the world like the NBA.
Why might Bad Bunny be thinking about reaching the NBA?
First of all, we have to explain that There is no information on the process that would lead the Cangrejeros or Bad Bunny to NBA participation, but here are some of the reasons that may suggest a project with these names related to North American basketball in the future:
The project of a 3rd conference: Not so long ago, we talked about the intention of major European teams to participate in a new NBA conference To take a step beyond what might be the Euroleague. In this list, teams like the Real Madrid or CSKA Moscow but also teams of Mexico, for example. If there is anything clear about this idea, it is that if the NBA seeks a distinctive profile of this new conference, it would be an elite and world league, which would be greatly helped by the entry of a team like that of Santurce to the media. support that has behind.State of Puerto Rico: The island is recognized as TUnincorporated United States Territory, a geopolitical condition which would make it possible to reflect on the acceptance of a team from this territory in the event that the project would be sufficiently attractive to add a new dimension to the expansion strategy that the league is proposing.The Canadian precedent: In case the political argument of Puerto Rico was more of a break than a link, the team’s proposal line could be supported in cases of Vancouver or Toronto, who have hosted franchises NBA although these are territories outside the United States.The appeal of the ‘Bad Bunny’ brand: the singer himself is a label that attracts a large population of young people and influences new generations. This factor can be decisive when it comes to attracting new investors who give the structure the economic dimension to present a proposal to NBA. Likewise, the basketball association could use a media figure such as the artist to bring their product to a booming and hitherto unexplored niche market.The NBA’s worldwide address: The biggest league in the world is a real factory to revalue the product it has, and one of the current lines is to exhibit all over the world the active values it has, the NBA World Games, in fact, they endorse it by hosting regular league matches in lodges around the world. Well, if the league wants to keep growing in this area, few potential projects (apart from the big teams of L’Europe ) are juicier than one of this style.A league that may be too small: The crabs they seem like a remarkable project for a minor league like Puerto Rico. This factor could be decisive for the team to apply for a more competitive league to take on new challenges.The singer’s relationship with the NBA: Bad bunny is a declared lover of NBA, his constant references in songs support him. This could imply that the artist might be interested in being a part of the colossal enterprise that is the league. In addition, the singer showed in the networks his good relations with the superstars of the NBA, What Lebron Where Doncic, a situation that would provide support from within the structure.Change of head office of certain franchises: We talked about the move of certain teams like that of Minnesota, and Bad bunny He could take advantage of this circumstance to fully enter a league always open to listening to proposals of this kind.Project in Santurce with former NBAs: The current draft has players who have gone through the league because they are the same JJ Barea, Anthony Bennett ou Thomas Robinson. This move policy suggests that the idea is to bring in younger and more important NBA players every day to end up getting a roster that can choose to play against teams in the league.
Another possible strategy
If the idea of leading a team from his country to the best league in the world was too far-fetched for the singer, tWe can also believe that this co-ownership can be a first contact with the world of basketball, focused towards in the future, the urban artist is in a way part of one of the current 30 franchises, an idea supported by the precedents of Justin Timberlake, who is a shareholder of the Memphis Grizzlies, or Sir Elton John, who owned Watford, an English football club, for 26 years.
Colisée José Miguel Argelot, maison des Cangrejeros de SanturceColiseo José Miguel Argelot, maison des Cangrejeros de Santurce @cangrejerosbasket
